Culture Matters: Understanding Cultural Strategy and Measuring Cultural Impact
In 2011, The Culture Group decided to investigate how to better support and invest in cultural strategies for social change. “Culture Matters” is the culmination of this endeavor. In addition to a review of extant literature about measuring cultural impact in social justice campaigns, this report contains a summary of interviews with cultural strategy experts, a study of sustainable revenue models through cultural strategies, an article emphasizing the importance of culture, and cutting-edge research about implicit bias. We also developed a list of recommendations to help establish cultural strategy as a field of its own and to guide future research.
